email marketing inspiration

Surprisingly, not many brands leverage it. Rather than relying on words to explain their lowered rates, Uber whipped up a few comparative visuals to do the job. 1. Another thing we love are those bright red calls-to-action; they look pretty clickable wouldn't you agree? When that creative flame is burning low, turn to mucking about on the internet. Try another search, and we'll give it our best shot. They choose your products. Using this guide will help you create realistic goals for your team. 100+ pre-designed email and landing page templates | Mailchimp (Get it? Additionally, you can analyze the success of your email marketing so you can share the data that matters most to your business with your team. Email marketing templates like these ones from HubSpot are another great resource to help you with your email marketing. The highest-quality templates come from the most reputable ESPs that have tested them against thousands of alternatives. Available for Microsoft Excel and Google Sheets. Our unrivaled storytelling, in video format. Eye-catching and impactful emails will help you build long-lasting relationships and convert more people into paying customers and brand advocates. Pro Tip: This is an example of an email made using HubSpot. Inbox Inspiration: 21 Email Marketing Examples to Follow in 2022 - Shopify Something important to note about GDPR is that it only applies to businesses that operate in the European Union and businesses that market to EU citizens. Like the Collaborative Fund example, they also used clear, horizontal divides to separate each topic. Include region-specific information when appropriate. You can achieve all of your email marketing goals if you keep this golden rule top-of-mind in every autoresponder, lead magnet, and subject line. It's a week-long celebration of all things film, music, video games, and performance. There are a number of email design tools with a wide range of capabilities (some completely unrelated to email design!) Although Vital Proteins' email design contains many images and a lot of information, its neatly organized so it doesnt feel overwhelming to recipients. Every email you send should treat your subscribers like humans that you want to connect with, as opposed to a herd of leads that youre trying to corral into one-size-fits-all box. The pet product website sent an email with five different dog treat categories with a call to action to shop each. All of HubSpot's handcrafted email newsletters, tucked in one place. To create effective promotions and discounts in your email marketing campaigns, you can start by setting clear goals and defining your target audience. The easiest way to accomplish this is to have your new subscriber add your email address to their address book. That's why I sometimes take to Gothic novels to see what they can teach me about creating a narrative throughline in a blog post. Here are a few guidelines to ensure youre creating a valuable asset for your potential list. Poppy Barley is branded similarly to a lot of high-end retail outlets that sell similar products, but with . Rather than rewriting the first sentence of your email, you can customize the pre-header to provide an inside look into what your recipients are about to read in your message. A/B test your design. Subject line: it's engaging and delivers exactly what it promises Pro Tip: Keep it simple, allowing viewers and consumers to conclude for themselves that they need what you have to offer. Sure, youre speaking to 100+ people at one time, but your leads dont need to know it. We talked about segmentation briefly above. Here's how to get started building and growing your email list. Published: The design of the email is clean and sophisticated, thanks to a brilliant use of negative space and attractive fonts. Try another search, and we'll give it our best shot. The blue background causes both the call-to-action and the white box near the bottom of the email to command attention. Email personalization also helps you humanize your brand. Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market, Redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals, A daily dose of irreverent, offbeat, and informative takes on business and tech news, Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank, Build your business for far and fast success, HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead. Irreverent and insightful takes on business and tech, delivered to your inbox. There are a variety of features to help you create the best email marketing campaigns and support all of your email marketing goals. There's a nice balance between text and visuals here, and the tile design makes it easy to skim through. Updated regularly and always full of fresh email marketing ideas!. 31 Examples of Email Marketing Campaigns Done Right Ask for only the most essential information: first name and email is a good place to start. Incorporate unique visual content. Dont be discouraged if you only have a few people on your list to start. Your email subject line is the first thing anyone sees when you send them an email. If you're diving into the ocean of original product photography, check out this Beginner's Guide to Product Photography. While the products all share a similar color scheme, what's really compelling is their positioning. Step 1: Establish your email marketing goals It can be tempting to simply sign up for an email marketing tool like Campaign Monitor and start sending your first campaign. For this reason, allow your recipients to leave (or unsubscribe from your emails) on a good note so they can remember your business in a positive light who knows, they may need your email content, products, or services again in the future. I'm under no illusion that finding inspiration can be difficult attendees at my regular marketing seminars tell me that they struggle with developing new content ideas more than anything else. Amazon sent an email with the subject line, "Ever wonder if your reviews are getting noticed?" The use of email within your marketing efforts to promote a business's products and services, as well as incentivize customer loyalty. The above serves as an example of how Uber uses their historical data to galvanize excitement for new offerings from the company. 1. With more than 70% of businesses using email newsletters to communicate with the customers, it's more important than ever your emails stand out. This email design from Uber skillfully demonstrates the power of data visualization through the use of simple graphs. Learn and get certified in the latest business trends from leading experts, Interactive documents and spreadsheets to customize for your business's needs, In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries, Multi-use content bundled into one download to inform and empower you and your team, Customized assets for better branding, strategy, and insights, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. Use this template to strategically organize your email marketing. Before you get overwhelmed with the vast possibilities of email marketing, lets break down a few key steps to get you started building a strong email campaign that will delight your customers. If theres anything we care about, its complying with what our customersor potential customerswant. Although many companies use a big block of color at the top of their newsletters to draw people in, the folks at Collaborative Fund took it a few steps further by combining red and yellow bursts of color throughout the whole email. Email Marketing Inspiration: By creating a sense of urgency or exclusivity, you can encourage subscribers to make a purchase or take advantage of your offer before it's too late. Product education How do your products fit into your customers' everyday lives? The brand needs user input to be helpful, so they identified a specific shortcoming and set out to solve the problem. Many factors impact your KPIs, and its going to take some experimentation and guesswork to figure out which tweaks to your emails will yield the biggest changes. "Rest," because it's a mattress company? Email Template Designs to Inspire Your Next Campaign - Vision6 Editor's note: This post was originally published in August, 2017 and has been updated for comprehensiveness. Roughly 72% of ecommerce marketers say the biggest challenge they face with email is low open rates. What stands out about their approach? They're not afraid to embrace multimedia messages. The simple email helps customers find relevant products and allows Chewy to tag subscriber preferences for future promotions. October 07, 2022. The images you use in your emails can influence how people perceive you; while artistic imagery might help with the performance of a current promotion or individual call-to-action, atmospheric imagery is more about the long-game, helping to build the right brand associations and encouraging brand loyalty and recognition. With that kind of reputation, they have millions of different ways to engage their email recipients. How can company representatives create emails that make people feel glad they opened them and eager to do business with the brand? Instead of saying, "Hey, you like food. This beauty and personal care brand upsells its products with a carefully executed and beautifully designed email campaign. Create a free drip email course. Fake quotes! To promote their winter gift set, the folks at Harry's cooled down their color scheme with traditional winter colors like green, blue, and brown. Its the second thing recipients see. Photography can serve as more than a static image, it can be an interactive guide, leading the eye throughout the message. It helps you boost conversions and revenue by providing subscribers and customers with valuable information to help achieve their goals. The emails colors, font, and visuals are on-brand and feature the companys products. Generate leads: Entice subscribers to provide their personal information in exchange for an asset that theyd find valuable. Learn how to create a GIF using Photoshop. Yelp is a great example of a brand that really gets email marketing, so for those marketers out there that want a refresher on email marketing best practices, or just a little email inspiration, drink in these email marketing insights (and maybe a coffee or 2) along the way. 24/7 Email & Chat Support. Color aside, they leveraged clean divides to separate these blocks, while incorporating different textures like that crumpled paper to create a really compelling experience. It also gamifies every promotional email. Email Marketing Inspiration - Learning From the Best - SendGrid HubSpots Email Marketing software allows you to create, design, personalize, and optimize all of your emails. Show what's been done before showing what's to come, letting consumers know their excitement is secure. And now is the time to level up your email marketing game plan. Make it easy for contacts to unsubscribe from your list or update their preferences. You can also customize and save various email design templates so your messaging and branding is consistent. Recreation.gov mentioned their recent Today Show feature in an email promoting the organization's mobile app. Learn what it takes to create a successful email newsletter, Published: An effective email is a relevant email. And the CTA that recipients can click on to activate the offer is clearly placed. you may wonder. Have running jokes or Q&As each week to tie newsletters together. $. 14 of the Best Examples of Beautiful Email Design, If you need help writing effective email copy, so you can get back to the fun part, HubSpot's, Pop up for FREE EMAIL SIGNATURE GENERATOR, Click here to check out more email marketing examples from our library, showcasing holiday gift ideas from their websites, using color schemes that go with the season. These less glamorous aspects of email marketing though critical to your campaign's success don't paint the entire picture of what amazing email marketing really is. Free and premium plans, Content management software. Each person who signs up to receive your emails is at a different level of readiness to convert into a customer (which is the ultimate goal of all this). Bonus: tag subscribers who engage with your announcement email to use for future email segmentation. With it, you will customize your campaigns, add or remove elements, and preview them on the spot. Meaning, that unsubscribe button isnt an option. The 97 Best Email Marketing Campaign Examples | Campaign Monitor Introducing the 97 top email marketing campaign examples and designs. Free for 1 month. With over 100 templates offered, MailChimp allows you to customize your email design for your target audience. How to Create Email Newsletters That Don't Suck. You cant expect to receive an email address without exchanging it for something valuable. They are compelling for a few reasons: They're talented storytellers, who know their audience well, allowing them to share timely and relevant tips, tricks and best practices. 09/25/20. You offer free content to demonstrate the value that you provide as a company, and those free offers should eventually lead to your product or service. All of their pre-made templates are responsive so readers can easily view them via any device. Thanks to the bright blue color choice, it's easy for recipients to understand how the rates have shifted in just a quick glance. And most recently, I took to my own inbox to try to come up with some fresh email marketing campaign ideas. Boost Opens & CTRs with HubSpot's Free Email Marketing Software. As email marketers, though, we know the other side of the story. Rewrite your copy to make sure that its clear what you want the reader to do. Monday.com's newsletter has a comic-strip feel with a cartoon and a weekly question. Next, let's take a moment to cover some universally-accepted email marketing best practices regarding how to send marketing emails. Then, starts at. Drag-and-Drop Email Builder. There's an obvious CTA that redirects recipients to their Instagram page in turn, this type of CTA helps the company increase their follower count and brand awareness on the social platform. Its the gate between your future leads and the incredible asset that you created with them in mind. Send stories related to specific causes or projects a customer has donated to. Incorporate the same colors and fonts that you use in your other branding and marketing materials. Write an attention-grabbing pre-header. Here are a few ways to personalize your emails: Automation is putting your list segmentation to use. The law was passed in 2003 and applies to any commercial emails used for business purposes. As marketers, we measure everything. The great thing about autoresponders is that you can set it and forget it. 6 Awesome Email Examples - Email Inspiration! - Vision6 Many brands utilize this functionality to show when an offer expiresa powerful way to add a bit of urgency to your messaging. As a collaborative email builder, Chamaileon gives you the ability to invite members of your team to collaborate on your designs. 9 email marketing ideas to use for your next campaign | Zapier Your guide to email design: How to create beautiful newsletters - Canva Opening a marketing email is such a regular task, consumers often dont give it a second thought. Why is this important? Annotations in Gmail's Promotions tab also allow you to set an expiration date. 1. Six Places to Look for Email Marketing Inspiration - Medium The email and landing page also help subscribers decide what they want to tune in for. While of course, it's your email subject line which is going to get your email opened in the first place, a well-designed newsletter is what helps keep the reader's . Responsiveness: 55% of emails are opened on mobile. The email starts out with a bold burst of color, which grabs readers' attention. If youre someone who does have coding experience, and you want to take your design a step further, MailChimp offers you the ability to code your template as well. The brand: Poppy Barley is a retailer with stores in Calgary and Edmonton, specializing in leather footwear and accessories, like backpacks, wallets, and purses. 104 Email Marketing Myths, Experiments, and Inspiration provides over one hundred different tips and ideas that will jump-start your email marketing program, and drive more engagement and results with your contacts. Try another search, and we'll give it our best shot. So, how does email marketing actually work anyway? The offer can take a number of formats, should be valuable to your prospects, and is given away for free in exchange for an email address. Why not let a picture tell the story for you? Pre-designed landing page templates are available as soon as you create a draft using our landing page builder. Your email marketing software allows for personalization tokens. Segment your list from the beginning by providing separate opt-in offers that pertain to each stage of the buyers journey. 14 of the Best Examples of Beautiful Email Design - HubSpot Blog The reason why this topic is important enough to mention twice is that, without it, you run the risk of sending the wrong content to the wrong people and losing subscribers. Everything from the time you send your email to the devices on which your email could be opened matters.Your goal with every email is to generate more leads, which makes crafting a marketing email a more involved process than other emails youve written. While red is known to convey power or passion, yellow is often considered both bright and energizing. The cartoon and question serve two purposes. The email is educational first and promotional second. But you cant start emailing just yet unless you want to end up in a spam folder, or worse, a blocked list. At its most basic, email marketing involves acquiring potential customers' email addresses to share content with them and build business-to-customer relationships. An email marketing report is a spreadsheet where you can record your results in one place to help you make inferences from your KPIs and take action to improve them. Given its early beginnings, email isnt as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results. The email is centered entirely around showcasing the new product, but in this case, that's exactly what the folks who opted in to the "early access" list were looking for. We love how they use simple graphics and concise messaging to subtly associate themselves with the solution to sleep challenges. To build that list, you need several ways for prospects to opt-in to receive your emails. Now that you know who youre emailing and whats important to them, it will be much easier to send emails with personalized touches. See pricing, Marketing automation software. Check which emails hard bounced and remove those email addresses from your list. 21 extraordinary email marketing examples to inspire you. Personalization: Write every email like youre sending it to a friend. It will build trust and ensure you stay top of mind for your audience. Market your products: Promote your products and services. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '3a319a89-ebd2-48ad-94d8-a7b3cc5aa634', {"useNewLoader":"true","region":"na1"}); Thankfully, there are plenty of email marketing geeks out there (ourselves included) that do think all of that's kind of fun. Below this, you'll find a clean design that includes concise copy, whimsical illustrations, and a great use of white space. Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. Instead, they can fill in the negative space with imaginings of how the products displayed or others sold by the company could bring about the desired reaction from the mothers in their lives. Pretty powerful, right? Here's how some fellow email marketers utilize that tag: 6. Free and premium plans, Customer service software. Pro Tip: Being imaginative and using icons and illustrations can be a rewarding and simple way of getting messaging across. Your email should, therefore, be optimized for this as well as all other devices. To do this, simplify their lives with an easy-to-use and visible "unsubscribe button. You can start by learning about the types of email campaigns that exist, then decide which is best for your audience. by Kosmos Creatives Make sure your emails are providing value to your audience before trying to upsell. Dont scare them away with a long form with several fields. The content is easy to scan, and Paula's Choice doesn't mention its products by name (only by image). Software review site G2 noticed some listings didn't have as many reviews, so they sent an email asking people to share their experience with those tools. Your email service providers reputation affects your deliverability, so stick to established, well-known companies. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '7f4dab33-585c-49b4-b50f-3b0166aa5443', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. The software ensures your emails will have a responsive design and automatically comes with over 100 pre-made templates to customize for specific recipients. Browse our collection of educational shows and videos on YouTube. Free and premium plans. Remove inactive people from your email list to keep only engaged subscribers. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '46021438-991c-436c-b822-f52fd12b1f38', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. By incorporating a responsive design, you'll be able to enhance UX and improve email retention across all devices. The curse of bad data on your marketing content. Send stories across different customer segments, regions, or non-profit causes. Some audiences prefer personalization and others will think its spammy. For starters, it's approachable. As its name implies, The Best of Email is a website dedicated to highlighting top-notch emails that you can use as inspiration for your own email marketing campaigns. What is Email Marketing? - Neil Patel Use a relevant call-to-action to an offer that the reader will find useful. Don't be afraid to use emojis. Optimize your email with calls-to-action. This email by pickapic "A new way to keeping your email fresh" certainly catches the attention with the word "new" provoking the recipient to click. Here are some tips for creating an enticing opt-in form: Your form should be branded, stand out from the page, and entice people to sign up. Now to the fun part: filling your email list with eager prospects that are excited to hear from you. An email marketing provider (ESP) is a great resource if you're looking for any level of support while fine-tuning your email marketing efforts. Whatever your industry, looking at marketing inspiration from other brands far and wide is great stimulus. Pre-built Email Templates. Adding this feature to your emails can appeal to viewers enticed by the motion factor in public-facing content. Outside of, B2B marketers say email engagement is the, Roughly 60% of e-commerce, consumer goods and services, and retail companies are, 57.2% of marketers say the ecommerce brands they manage. Send "behind the scenes" photos or quotes from your team during product development, a new launch, a company goal, feature updates, or other projects. An acquisition marketing email by pickapic. Every new lead will be at a different stage of the buyers journey, and its your responsibility to know which. Lead magnets should be delivered in a digital format. For instance, when someone downloads your ebook. 5 Websites for When You're Stuck With Marketing April 28, 2020 Did you know that the Internet attributes dozens of quotes to Mark Twain, Albert Einstein and Ernest Hemmingway that they never said? To finish it off, they have a recent purchase to review. Our newest email marketing resource was co-authored by SendGrid and HubSpot in order to help and inspire email marketers before they send their next campaign. While some may view these newly implemented email regulations as burdensome and unnecessary, General Data Protection Regulation (GDPR) actually moves us closer to building long-lasting and trusting relationships with our customers. Great email signature design is another way you can establish a professional and personal feel over email. Promote your content: Use email to share relevant blog content or useful assets with your prospects. Your organization's success depends on your customers, so involve them in your progress! The Ultimate Guide to Email Design and 13 Best Practices - HubSpot Blog Provide practical information that solves a problem and creates a realistic way to achieve the solution. In addition, 83% of customers are willing to share their data to create a more personalized experience. When your email recipients open your message, they should know the email was sent from your company. to break up the written content and create a memorable experience. Here are examples of features services like HubSpot offer to consider when choosing an email service provider: While you probably dont think twice about the formatting or subject line of an email you send to a friend, email marketing requires a lot more consideration. Presenting product categories helps subscribers find the right product fit. With great email design, youll reach and resonate with your audience members more effectively, allowing you to grow better. In fact, many of the best practices we reviewed will come up naturally while youre designing, writing, and planning your messages with email design software. Your newsletters can be informative and fun. Here's a product promotion email Cuyana sent to people who signed up for a new product's "early access" list. You'll want to avoid the spam folder because: A whitelist is the opposite of a blacklist, meaning its a list of approved senders that are allowed to reach the subscribers inbox. Whether its a PDF, a webpage, a video, or some other format, make it easy for your new lead to obtain and consume it. For every dollar spent, email marketing averages an ROI of $38. You dont need any IT or coding knowledge, and you can easily customize mobile-friendly emails. Ensure that the asset is easy to consume. So, stick with the professionals. While your emails should mainly serve subscribers, you can also use them for research. But what about incorporating graphs into emails? Adjust the time and day that you send your email to see what works best. Whether its modifying your CTA, colors, images, layout, or tone, dont be afraid to A/B test designs to determine which one works best in terms of ability to reach, resonate with, and convert the greatest number of recipients. Thats why having great email design is so important it'll help you capture the attention of, and engage, your email recipients. We really enjoy how the simplicity allows for the mind of the reader to be less focused on distracting elements within the message. Subscribe for little revelations across business and tech, Learn marketing strategies and skills straight from the HubSpot experts, When it comes to brainstorming business ideas, Sam and Shaan are legends of the game, Watch two cerebral CMOs tackle strategy, tactics, and trends, Everything you need to know about building your business on HubSpot. 10 Email Marketing Examples and Ideas for Inspiration - Woorise There's also a link to related content if the subscriber wants to explore the topic further. We love the subtlety. However, at a glance, it could be enough to make people think their efforts are needed and worthwhile. Email Marketing Benefits There are over 4 billion email users worldwide, so if you're looking for a way to reach your customers, email is the perfect place to find them. That way, I can apply it to any industry or company. In the meantime, treat every single subscriber and lead like gold, and youll start to see your email list grow organically. Pro Tip: If you make it to the bottom, you'll notice that the tip of the ice cream cone acts like a directional arrow, pointing recipients toward the call-to-action.

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